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The 2023 Toyota Prius Prime

2023 Toyota Prius Prime

The 2023 Toyota Prius Prime is here, and it's better than expected. With a fresh new design, improved technology features, and exceptional fuel efficiency, this plug-in hybrid is guaranteed to turn heads on the road. Let's explore the features in detail.

Notable Changes From the Previous Year

Toyota has gone above and beyond with the 2023 Prius Prime redesign. The latest model features a revamped chassis, ensuring a smoother and more comfortable ride. Additionally, the design has been refreshed to exude a contemporary and futuristic appeal. From every angle, the 2023 Prius Prime radiates innovation and sophistication.

Infotainment and Technology Features

Inside, you'll be greeted by a cutting-edge 8.0-inch touchscreen infotainment system on the SE and XSE models. For those seeking an even more immersive experience, the XSE Premium trim offers an optional 12.3-inch touchscreen. What's more, the Prius Prime spoils you with convenience, providing six USB-C ports and seamless wireless Android Auto and Apple CarPlay compatibility across all trim levels.


Exterior Design

Exterior Design

The 2023 Prius Prime showcases its contemporary style with striking features such as daytime running lights and, power and heated mirrors. Toyota has meticulously crafted the exterior to merge form and function seamlessly. With attention to detail and aerodynamic prowess, the Prius Prime looks stunning and enhances efficiency.

Interior Comfort and Cargo Space

Interior Comfort and Cargo Space

Experience refined comfort inside the Prius Prime. The cabin takes inspiration from Toyota's bZ4X electric SUV and embraces modern design cues. The wraparound dash houses a generous center-mounted infotainment screen. The center console now accommodates the shifter. This reconfiguration caters to both aesthetics and practicality. Moreover, the Prius Prime offers ample cargo space, with 756 litres available when the rear seats are folded down.

Performance Features

The 2023 Prius Prime packs a powerful hybrid engine, blending a gas/electric 2.0-litre I4 engine. Harnessing 220 horsepower and 139 lb-ft of torque, this hybrid vehicle delivers an exhilarating driving experience, all while maintaining its renowned fuel efficiency. The Prius Prime ensures a smooth and responsive ride with its front-wheel drivetrain and Continuously Variable (eCVT) transmission.

Safety and Driver Assistance Features

Toyota prioritizes safety, equipping the Prius Prime with an array of standard driver-assistance technologies. From automated emergency braking with pedestrian detection to lane-departure warning with lane-keeping assist, every drive is safeguarded. For added peace of mind, you can opt for extras such as a surround-view camera and front and rear parking assist systems.

Trim Comparison Chart

SE Auto XSE Auto XSE Premium Auto
MSRP* $41,364 $46,204 $50,204
Automatic parking No No Yes
Auto-dimming rearview mirror No Yes No

Reserve Yours Today

Take advantage of the opportunity to experience the unbeatable hybrid efficiency of the 2023 Toyota Prius Prime. With its redesigned exterior, advanced technology features, and outstanding performance, this plug-in hybrid sets new standards in its class. Reserve yours at Anchor Toyota today and make a statement on the road.

All pricing is based on Ontario MSRP and does not include taxes and fees. Dealer pricing may differ. Prices are subject to change anytime without notice.

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